Particularly apt given that many of the biggest problems with social media are problems of capitalism. Social media platforms have found it most profitable to monetize conflict and division, the low self-esteem of teenagers, lies and misinformation, envy over the curated simulacrum of a life presented by a parasocial figure.

These things drive engagement. Engagement drives clicks. Clicks drive ad revenue. Revenue pleases shareholders. And all that feeds back into a system that trades negativity in the real world for positivity on a balance sheet.