They took a path they believed would develop into something, and it’s a narrow alley they can’t turn around in. They have to keep going with more compute and power to continue the chase. Thing is, everyone else seemingly thought they were onto something and followed as well, so they’re all in the same predicament where reversing course is suicide. So they hope they can keep selling the dream a bit longer until something happens.

To be fair, it’s a lot more than just autocomplete. But it’s a lot less than what they wanted by now too.