Interesting, but is that figure among those that actually register with the built in smart tv, or average for all purchases? The attach rate i would think for the smart features would be challenged by google and apple and roku pushing streaming sticks. The streaming sticks can probably just assume 100% attach but still seem to price with a little positive margin.
That figure is assumed from people who connect a start TV to the internet. Once the TV is online, it’s collecting data non-stop, even when it’s “off” and regardless of what services used. Samsung doesn’t offer streaming services, so their value is derived easily from tracking what you’re watching even when it’s not streaming services, like live TV, cable, etc. to sell it themselves, regardless of what other apps are installed. Since they’re all typically Android-based apps, the typical other permissions apply, like Amazon Prime being able to see what you have installed as well. But as the TV maker can take screenshots or see info about what you watch over an HDMI port, that’s of huge value to them over years of time.
Interesting, but is that figure among those that actually register with the built in smart tv, or average for all purchases? The attach rate i would think for the smart features would be challenged by google and apple and roku pushing streaming sticks. The streaming sticks can probably just assume 100% attach but still seem to price with a little positive margin.
That figure is assumed from people who connect a start TV to the internet. Once the TV is online, it’s collecting data non-stop, even when it’s “off” and regardless of what services used. Samsung doesn’t offer streaming services, so their value is derived easily from tracking what you’re watching even when it’s not streaming services, like live TV, cable, etc. to sell it themselves, regardless of what other apps are installed. Since they’re all typically Android-based apps, the typical other permissions apply, like Amazon Prime being able to see what you have installed as well. But as the TV maker can take screenshots or see info about what you watch over an HDMI port, that’s of huge value to them over years of time.