For months, Google has maintained that the web is “thriving,” AI isn’t tanking traffic, and its search engine is sending people to a wider variety of websites than ever. But in a court filing from last week, Google admitted that “the open web is already in rapid decline” (with regard to advertising, kinda-sorta)
More like Google/Alphabet is doing what it can to close up the net, and hopes that openness on the net goes into decline.
They already squeezed the open net for all its worth.