Tell you the truth, once upon a time I really didn’t mind the ads. In fact I was quite happy to support the creators that I like with watching the ads that appeared on their videos. But then YouTube started getting smarmy by blocking my suggestions because I didn’t use history on my account. And then there’s the problem of the ads getting longer. At which point I got fed up and downloaded the adblock software to stop seeing this garbage. And then this little war broke out over ads on the platform.

Quite frankly, so long as the people who make the software to block ads continue to do that kind of work I will continue to download their software and make Google spend boatloads of their own money to try to block the blockers. Because the blockers aren’t going anywhere. Not to mention that the blockers were not quite as popular before Google started this little campaign. And now they have made people so hyper aware of the fact that they can actually go out and find some way to skip these stupid ads that they’ve basically dug their own grave. Broadcast TV spent decades on this failed quest.