Apple has all but given up on the Vision Pro after the M5 model failed to revitalize interest in the device, MacRumors has learned. Apple updated the Vision Pro with a faster M5 chip and a more comfortable band in October 2025, but there were no other hardware changes, and consumers still weren't interested. The Vision Pro has been criticized for its high price tag and its uncomfortable weight.
I think the real difference is nobody looks cool using VR/AR and how do you market a device that you can’t see when you use it?
I used to work in VR and it was impressive how many people turned down demos. Everyone thinks they know what the experience will be like or are afraid of looking stupid swatting at phantoms.
Also, I don’t want to wear a computer on my face, especially for work.
I was at an expo once and a marketing guy I was with said similar as we passed a VR booth. He said that VR users looked like people flailing their arms around with buckets in their heads, and that it would be very hard to sell the experience to outsiders who hadn’t already tried it.
Unfortunately it also seems the use cases are still fairly limited even when people do try it.
Even if you can get past the dorky looks, it’ll make a significant portion of the population motion sick.