I’ve been mulling over Janus Rose’s recent 404 Media article, “You Can’t Post Your Way Out of Fascism.”. In many ways, she’s not wrong. But once again people are ignoring an entirely other way of doing social media that can, in fact, fight fascism.
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What is to be done? Well, Rose argues that there is no antidote to Trumpian poison to be found in merely taking to social media and posting about his (or Elon Musk’s, or Pete Hesgeth’s, or any other Trumpist’s) bizarre or cruel statements. “If there’s one thing I’d hoped people had learned going into the next four years of Donald Trump as president,” she writes, “it’s that spending lots of time online posting about what people in power are saying and doing is not going to accomplish anything. If anything, it’s exactly what they want.”
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Can folks doomscroll on the fediverse? Yes. Can folks post on the fediverse? Yes. Might they post about the latest outrage of Trump? Yes, definitely.
Does that mean they are failing to fight incipient fascism? No.
In fact, I argue that the act of running, moderating, and participating in federated social media is precisely the sort of organizing that Rose calls for. It’s just taking place in a media environment, rather than, say, in an NGO’s offices in a city.
Look, if you can post your way out of this, then we should have been able to post our way into not having to.
But, judging from the outcomes of all THAT posting, I strongly doubt there’s a single thing anyone can post anywhere that’ll suddenly make people decide to wake up one day and go ‘Oh my! What a mess, I should throw away my entire world view and do ________!’ because that’s very much not how people actually work.
Best case, there’s enough pain and blood to nudge the lazy fucks into doing something in 2 years, but really, that doesn’t do anyone any good for the next 2 years and also very much isn’t assured: at least some of the lazies are actually in favor of this and the facists have a pretty good grip on the media and social network effects, so you can’t make a toot and expect it’ll do shit.
We’re past the polite letters to the editor stage, and in the misery and violence phase, even if it’s still being mostly coated in decorum.
The headline is just riffing on the headline of the article it’s replying to.
The original article said that there is no value beyond a false sense of accomplishment in posting to social media. He is saying that there’s some value but also inherent value in creating alternatives to corporate (and in many cases fascist) media spaces.