I don’t think anyone expects them all to switch. It’s literally just advertising, and it’ll probably convince at least a few people to switch.

The migration was rough on lemmy? There were some growing pains for sure, but personally I was actually surprised how well the major instances handled the massive influx.

This is why I don’t agree with the “lemmy is cozy, it doesn’t need to grow” point of view. There’s always specific, largely defederated instances that provide that cozy feeling, but I really want decentralized platforms to replace the corporate ones. If that’s ever going to happen, the fediverse needs to grow.