This sounds to me like satire. If you hire people, you need to go through HR process and then you are rewuired to pay them monthly.

System is one and done. It may be pricey up front, but as they already have infrastructure in place, long-term costs will be laughable compared to additional employee per every shop.

In what world keeping employee doing useless work is worth it?

For the love of god wake up people, do you know what little percent of people know about fedi? Services like these jump to where the public is, not drags public behind it. Bluesky made huge jump publicity wise, and that’s when it was already more widely known than fedi. Moaning about it doesn’t help.

In perfect world, we’d have country-specific instances with all national news and announcments centralised in there, to which people could easily subscribe to. But that even sounds complex to average person, compared to “Hey, Bluesky? Yeah twitter but better”.