Ah, I know a bit about Kodak, being a resident of Rochester, NY (and a former employee). Go back 100 years, and George Eastman was the Steve Jobs of his day. Kodak was just like Apple, bringing the obscure technology of photography to the masses.

But that tech was very much dependant on chemical processes, specifically the Silver Halides used in film. Although Steve Sasson invented the digital camera whike at Kodak, Management basically told him “Great job! Here’s a bonus. We’re not gonna sell it, though, this will ruin our film business”.

Ridge Road in Rochester is full of factories with large roll coating machines to make film which are now functionally obsolete. As far as I know many of those buildings are still there, but in truth its been a while since I’ve been up there. Kodak sold off bits and pieces of that factory space over the years, even before the bankruptcy. But they tore down much more factory space, entire buildings, because the property taxes were cheaper on vacant lots than on buildings. Yet they haven’t gotten around to divesting it all.

Kodak still technically exists after the bankruptcy, but is far less relevant to the local economy now. Back in the day, when Kodak Park ran 3 shifts making film, local car dealers timed their promotions around Kodak’s “Wage Dividend” bonus. But it turns out their technological advantage had an expiration date.

George Eastman’s influence is seen all over Rochester, though. His name is all over various buildings in town, as well as the University of Rochester and the Eastman School of Music. And when he decided his health was declining and his work was done, he shot himself to end it all in the most efficient matter possible. Even most Lemmings, who abhor the rich, might have a soft spot for an insanely rich person who not only gave back to his community, but also took it upon himself to end it without being a burden to anyone.

Kodak’s value is as a film company. Now that film is a niche product, their brand name has no value whatsoever, except for the fact that it’s still familiar. If you see Kodak branding on a consumer product, I doubt it was actually developed by Kodak, I would bet they just licensed the name.

Good PMs are vital to the success of projects, and bad PMs are vital to their failure.