Logitech has gone from one of the best tech brands to essentially garbage. The hardware might still be ok, but their software is crap, and those comments about selling a mouse subscription…

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Pure conjecture on my part but I think…

When these first came out, Google approached them in full venture capital mode with the idea of building a market first, then monetizing it. So they threw money and people at it, and it worked fairly well.

They tried making it part of a home automation plaform, but after squandering the good will and market position of acquisitions like Nest and Dropcam, they failed to integrate these products into a coherent platform and needed another approach.

So they turned to media and entertainment only to lose the sonos lawsuit.

After that the product appears to have moved to maintenance mode where people and server resources are constantly being cut, forcing the remaining team to downsize and simply the tech.

Now they are trying to plug it into their AI platform, but in effort to compete with openai and microsoft, they are likely rushing that platform to market far before it is ready.

A third term implies the constitution is still in place and don’t see them passing an amendment without doing something ridiculous like creating a bunch of extra states.

Far easier to just never end the second term. Claim a national emergency and suspend elections/the constitution.

They’ve overhyped the hell out of it and slapped those letters on everything including a lot of half baked ideas. Of course people are tired of it and beginning to associate ai with bad marketing.

This whole situation really does feel dotcommish. I suspect we will soon see an ai crash, then a decade or so later it will be ubiquitous but far less hyped.