Your definition of organic traffic is off-standard.
Fair.
The VAST majority of the web would have almost no traffic without web searches. It’s not like people flock to sites from talking about it around the water cooler.
Which is a shame, tbh. We had far better content, when people had to work to create good content, that others wanted, and got passed around.
ie, in school, before search engines, we all knew about Whitehouse.com… We all knew the sites that had the info we wanted/needed at the time.
In fact, I’d argue the downfall of the web as an actual useful tool came about once search engines automatically started indexing, rather than submitting site maps to a page like OpenDirectory to have your site cataloged, indexed, and sorted into appropriate categories by a human.
Because once people started working on “gaming algos” rather than “Making super good content”, the internet just became the new “Malls” where you weren’t expected to learn, you were just expected to buy.
Element/matrix aren’t part of the fediverse, either. It doesn’t speak AP.