

Atleast for android and Bluetooth. Not an absolute matter protocol thing, but probably “normal android allows that only woth google signed app”. Some OS access thing and so on. “You don’t get to access that Bluetooth matter discovery call mode etc. without official sign off, security hurdur”.
Since matter has ways to connected fully without Bluetooth depending on device. Bluetooth is just the easy simple way, instead of having to hunt for pairing QR symbols or number codes. Go to the other device makers app to activate pairing mode or generate one off pairing codes and so on.
The important part of these are the “do, don’t” orders of business conduct. Then on top small fine. Hence it isn’t merely cost of doing business. The real stinger is “you can’t offer choice of tracking or pay up. You must offer free choice to decline for consent based operations”.
If they ignore the “do’s and dont’s” compliance order, then the big fines come out.