I mean… they did tell the truth, didn’t they? When I think of Windows 11, terms like operating wouldn’t be on my list…

So instead of three simple mouse clicks I’m supposed to say “Open mixer channel 34, then open the second insert plugin, select the unlabeled potentiometer that is located in the second row and kind-of third column, then turn it to 30 %, wait, no, not the amp potentiometer, the unlabeled one in the second row and kind-of third column, no, the one to the left of the current one, no, not this one, not this one, not this one…”

A little bit like early graphic programs where you had to type in coordinates and color values but way slower, unprecise and totally unreliable. Sounds fun, I bet this new Windows will be loved by all musicians and audio engineers and graphic designers and video editors - if they even manage to log into their Microsoft account while suffering from a common cold (“Log me [cough] in with Boat[cough]y[cough]McBoat[cough]face[cough]42!”). Looks like the guys at Microsoft had their final dose of sodium bromide.

But who writes those algorithms and AIs? And why? And why do they work?

All those platforms work the same way. In the end it’s all about the same social dynamics, about control. “We are the alternative to all the shitty peer groups out there! Join us!” is one of the oldest tricks in the playbook. There is no alternative. Because it’s all based on human nature.

Every problem is an opportunity to earn even more money or gain even more power. Bad for average users, great for those who own and control the platform.

Fixing social media is like fixing guns so they can’t hurt or kill anyone anymore. Both have been designed for a very particular purpose.